Magazine article Marketing

We'll Call You: Land Rover

Magazine article Marketing

We'll Call You: Land Rover

Article excerpt

Mole's fashion-loving mate is in the market for a new car, and we think the pounds 80,000 Range Rover Evoque, designed by Victoria Beckham, would suit perfectly.

Mktg: Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment?

Land Rover: OK, I have heard about this. I think it is a limited-edition model, but I don't know much more. What else is it that you need to know?

Mktg: Does that mean it will not be available in the UK? I and a number of my friends were thinking of clubbing together to buy a friend of ours one. But we're not sure if it's available.

Land Rover: I have not had questions about this before. I think the best thing I can do is refer you to one of our local dealers. Where do you live? I can give you your local dealer number.

Mktg: I live in North London.

Land Rover: Right, well I can give you the number for Park Royal. They should be able to help you. (Land Rover puts Mktg through to the dealer.)

Mktg: I'm trying to find out more details about the high-spec Range Rover that Victoria Beckham has designed.

Land Rover: OK, I can tell you there will be only 200 of these available globally, and just five in the UK. …

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