Magazine article New Zealand Management

Contents; May 2012 * Vol 59 No 4

Magazine article New Zealand Management

Contents; May 2012 * Vol 59 No 4

Article excerpt

New series: Stories of NZ enterprise success

Vicki Jayne's eight-part sector-by-sector review of the underlying drivers of success in key parts of the New Zealand economy.

This month: manufacturing.

Cover Story

Made In New Zealand

Innovation Nation -- Myth or Reality?

Despite capricious currencies, low-wage competition and financial crises, New Zealand's manufacturing is learning its role as a mainstay of our economy. Can its trademark innovation also put some serious grunt behind our GDP growth? Vicki Jayne checks out the manufacturing challenge.


Face to Face: Thomas Friedman -- lessons from the USNew Zealand can learn much from America's current economic and political plight says US Pulitzer Prize winning author Thomas Friedman. He told NZ Management's Reg Birchfield we should focus on five fundamentals.

Advertising: Cracking the ad code

What makes an advertising agency great? It's much more than just the creative work. The 2012 Fairfax AdMedia Agency of the Year Awards judged the business side of agency performance. By Ruth Le Pla.

Professional Development: My MBA

Blood, sweat and cheers. Undertaking an MBA is a transformational process. …

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