Magazine article Marketing

Brand Manager of the Week: Thuy Nguyen, Brand Manager, FrieslandCampina (Yazoo)

Magazine article Marketing

Brand Manager of the Week: Thuy Nguyen, Brand Manager, FrieslandCampina (Yazoo)

Article excerpt

- Describe yourself in three words.

Enthusiastic, loyal and happy.

- What would you be if you weren't a brand manager?

A photographer for National Geographic, or I'd work in consumer research.

- What advice would you give someone starting their marketing career?

Work for a brand you love and trust your instincts, although don't get your personal preference confused with doing the right thing for the brand.

- What attracted you to your job?

I love how Yazoo's quirky personality has been brought to life in the recent TV campaign.

- What was your first job?

I had the usual part-time jobs but, memorably, worked in a psychiatric hospital where the cutlery was plastic and I was given a panic button within five minutes of being there.

- What was your finest hour?

Implementing a social-media programme when I worked at McCain Foods.

- If you were a brand what would you be and why?

Cath Kidston - distinctive, bright and girly.

- What is your favourite ever marketing campaign? …

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