Magazine article Marketing

And Finally: We'll Call You - McVitie's Jaffa Cakes

Magazine article Marketing

And Finally: We'll Call You - McVitie's Jaffa Cakes

Article excerpt

Mole is a big fan of the much-disputed orangey goodies - are they really a cake or biscuit? - so was excited by news of the launch of a milk-chocolate variant

McVitie's: Hello, McVitie's customer care.

Mktg: Hi, I saw something in the paper the other day about McVitie's using milk chocolate on its Jaffa Cakes.

McVitie's: Not that I'm aware of. We haven't been informed in this office.

Mktg: Oh. I thought you had a milk chocolate-coated Jaffa Cake anyway?

McVitie's: No, it's plain chocolate.

Mktg: And it has always been that way?

McVitie's: Yes.

Mktg: OK. I was hoping to find out when the milk-chocolate ones would be on the shelves as I want to find out what they taste like.

McVitie's: We're always looking at new products and flavours, but we haven't been informed of milk-chocolate ones being prepared.

Mktg: That's a shame.

McVitie's: I mean, I can certainly pass your comments forward, to say that you would like to see one.

Mktg: That would be great. I just thought they would taste really nice. …

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