Magazine article Folio: the Magazine for Magazine Management

Architectural Record

Magazine article Folio: the Magazine for Magazine Management

Architectural Record

Article excerpt

TITLE: Architectural Record

ISSUE: APRIL 2012

CIRC: ABOUT 90,000

FREQUENCY: MONTHLY

LAUNCH DATE: 1891

PUBLISHER: MCGRAW-HILL

GROUP DESIGN DIRECTOR: FRANCESCA MESSINA

ART DIRECTOR: HELENE SILVERMAN

EDITOR-IN-CHIEF: CATHLEEN MCGUIGAN

[ILLUSTRATION OMITTED]

While there may be a few exceptions, magenta is not a color typically seen on the cover of a b-to-b magazine. However, Architectural Record's April issue takes full advantage of the unexpected hue.

"Since we are not mainly a newsstand publication, we don't need cover lines that sell the magazines," says art director Helene Silverman. "The one cover line is all we need on this special issue, and right away I thought it would be a fun counter-intuitive move to echo the magenta, rather than let it remain the only bold color hit."

The issue Silverman refers to is Architectural Record's annual Houses issue. AR's main focus is commercial buildings. She says AR (which won the 2012 Grand Neal Award from American Business Media) does not often shoot its own covers, and this particular image sparked internal debate whether to include it or not, due to the "rougher" composition of the submitted photo.

Silverman says the positives of the shot eventually outweighed the weaker points, "This photo had a lot going for it in terms of the starkness of the building--the crisp black and white of it with the hit of that magenta furniture, in opposition to the rough un-manicured California hillside. The Hollywood sign peeking out at the edge didn't hurt, either."

The cover font, which Silverman describes as "bland industrial," is used in-book as well. …

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