Magazine article Marketing

Brand Manager of the Week: Malcolm Parkinson, UK Country Manager, Welch's

Magazine article Marketing

Brand Manager of the Week: Malcolm Parkinson, UK Country Manager, Welch's

Article excerpt

- Describe yourself in three words.

Intelligent, bold and charismatic

- How would you define marketing?

Working out what the consumer wants, then giving it to them.

- What would you be if you weren't a brand manager?

Pilot.

- What advice would you give someone starting their marketing career?

Learn the basic principles and keep it simple.

- What attracted you to your current job?

It is like running your own business; making all the business decisions for the UK. The Welch's brand has massive potential to expand as the UK's leading grapejuice range.

- What was your first job?

Salesman for Mars Confectionery.

- What was your finest hour?

Getting my pilot's licence. It's like learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control and become a weather expert while in the air.

- What's your greatest ambition?

To fly a Spitfire.

- If you were a brand, what would you be and why?

Virgin. It is a charismatic brand that touches people's lives at many levels. …

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