Magazine article Management Today

Decisions: Neil Fennell, October House - Co-Founder of the Luxury Tailoring Brand

Magazine article Management Today

Decisions: Neil Fennell, October House - Co-Founder of the Luxury Tailoring Brand

Article excerpt

MY BEST ...

We picked the name October House, because it has longevity. In a few years, we want to branch out to women's suits. A name like 'Smoking Gun' might be great but isn't really appropriate for women.

Location was crucial. We avoided Savile Row and based ourselves in Holborn. The cost of rent was a major reason, but there's also a mix of clients here. We dress City boys but we're also close to the West End We'd like to open another store in central London, but we'll keep this location too.

Another good decision was to have shareholders. We expect to turn over pounds 1m next year and Dave and I own 60% now. People are often nervous about giving part of the business away, but this was a new venture for us and we get a lot of support. I would recommend it every time.

MY WORST ...

I also regret not taking advice from Pretty Green, Liam Gallagher's fashion label. …

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