Magazine article Editor & Publisher

Data

Magazine article Editor & Publisher

Data

Article excerpt

U.S. Newspaper Sites and Google+ Visibility

(as of April 2, 2012)

Site                   No of Goggle+ followers

nytimes.com            360,032
wsj.com                149,905
latimes.com             21,294
washingtonpost.com      19,674
usatoday.com             5,566
suntimes.com             3,821
mercurynews.com            789
nypost.com                 198
dallasnews.com             189
chron.com                  175

Source: Searchmetrics

Note: Table made from bar graph.

Time Devoted to Facebook

Nearly 1 in 5
minutes
online is spent
on social
networks
today.

3 in 4 minutes
on social
networking sites
are spent on
Facebook

1 in 7 minutes
spent online
is spent on
Facebook

Source: comScore Media Metrix, October 2011

Social Media Usage by Device

Twitter users are more likely to engage with the service through
a mobile device than are users of other social media platforms.
43% of Twitter account holders utilize the service through a mobile
device compared to 34% and 9% for Facebook and LinkedIn respectively.

DESKTOP/LAPTOP
FACEBOOK          98%
LINKEDIN          98%
TWITTER           92%

SMARTPHONE
FACEBOOK          34%
LINKEDIN           9%
TWITTER           43%

TABLET

FACEBOOK           7%
LINKEDIN           4%
TWITTER            9%

Note: Table made from bar graph.

Smartphone User Facts

64.1% accessed social networking site or blog almost every day

38.8% accessed social networking site or blog ever in a month

40.4% accessed social networking via app

36.5% accessed social networking via mobile browser

Facebook's Global Dominance

Today there are only 7 markets in which Facebook is not the leading social network:

* Brazil * Poland * Russia * Japan * China * South Korea * Vietnam

Source: comScore Ad Metrix, October 2011

Twitter Activity Usage

Twitter drives integration
across consumer media
channels. … 
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