Magazine article Risk Management

The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career

Magazine article Risk Management

The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career

Article excerpt

THE POWER OF REPUTATION

Strengthen the Asset that Will

Make or Break Your Career

by Chris Komisarjevsky

[ILLUSTRATION OMITTED]

Not long ago, AFA Foods was one of the largest ground beef processors in the United States. It filed for bankruptcy in April due to what many can certainly point to as severe reputational damage. AFA was brought down in a matter of days due to media coverage of the "pink slime" event that brought the public to near hysterics and terminally damaged the company's image. Many of the world's largest banks endured the same type of reputational backlash after the 2008 financial collapse. For all companies, the most important asset is not found on their balance sheets but in the opinions of their customers.

This is a point Chris Komisarjevsky drives home in The Power of Reputation. The book is organized into three sections that explore the "critical factors" of character, communication and trust. In the first, he analyzes the new era of personal character, highlights experiences that shape character, asks the reader to define their values and touches on authenticity and respect. …

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