Magazine article Information Today

Social Networking Tools Made Easy

Magazine article Information Today

Social Networking Tools Made Easy

Article excerpt

When Facebook took over the social media space, many of its users were frantically competing to find as many friends as they could. Now, I personally have a total of 223 Facebook friends.

Sure, I know most of these 223 friends, or I have known them at some point in my life. And I do like to see updates from many of them. It's an easy way to keep tabs on people in one place. But they certainly aren't all of my closest friends today, and I definitely don't use Facebook just to stay in touch with those who are important to me.

Some people find Facebook, Google+, and other large social networking sites overwhelming to use. Not everyone wants to know what you are doing in FarmVille or what your results were on the latest quiz. People just want to stay connected to others, and while they may be comfortable with email, they still want an easier way to stay connected. In order to bring social media to small communities of people, friends, and families, several new microsocial networking tools have blossomed to fill the need.

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Path to Growth

Path was launched in 2010, and it grew at a slower pace than some of the other microsocial networking sites. However, Path recently announced that it raised more than $30 million in venture funding, which is sure to help it grow faster in the months to come.

Path, a social network geared to mobile phone users, is available as an app for iPhone and Android devices. It also limits the number of users to 150, so it automatically keeps your world of contacts small. Path is intended to be used as a journal to keep others updated on what is going on in your day, where you are, and what you are doing, and it also lets you share photos or music. Since these items are more personal, they're more likely to be shared with 150 of your closest friends and not with hundreds of people you know. (To me, even 150 is a very large number.) However, since it's a mobile app, Path is targeting users who are on-the-go and trying to keep their world more manageable.

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Turning to FamilyLeaf

FamilyLeaf is another microsocial networking site that launched earlier this year. This site is intended for family members and perhaps close family friends to connect on a small scale. …

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