Magazine article Marketing

Brand Manager of the Week: Dan Daly, Head of Consumer Marketing, Auto Trader

Magazine article Marketing

Brand Manager of the Week: Dan Daly, Head of Consumer Marketing, Auto Trader

Article excerpt

- Describe yourself in three words.

Frank. Semi-youthful.

- What would you be if you weren't a brand manager?

Professional racing driver ... Ferrari hasn't called yet.

- What advice would you give someone starting their marketing career?

Always focus on the consumer and gain experience wherever you can. Try to understand why you love the brands you do.

- What attracted you to your job?

The opportunity to work for a market-leading British brand, that puts passion and innovation at the heart of its business.

- How did you get your first job?

I bribed the greengrocer's daughter with sweets at school (I was 13, before you ask.)

- What was your finest hour?

Completing a marathon.

- What's your greatest ambition?

To win the US Masters.

- If you were a brand, what would you be and why?

Rolls-Royce. Beautiful, timeless and wealthy.

- What is your favourite ever marketing campaign?

Nike's 'Just do it' with Michael Jordan.

- Do you have a marketing mentor? …

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