Outstanding Achievement: This Year's Winning Entries Showcase the Breadth of Communication Skills and Expertise

Article excerpt

For more than 40 years, the IABC Gold Quill Awards have recognized the best examples in business communication from around the world. This year was no different, with IABC receiving nearly 550 entries from 22 countries. Each winning entry represents the work of professional communicators, from strategists to tacticians, in a variety of media, using everything from traditional formats to the latest communication technologies.

This annual international competition provides the highest level of professional acknowledgment in business communication today. Winners went through two rigorous rounds of judging by professional communicators, and in the end the international panel of judges awarded 24 Excellence Awards, 53 Merit Awards and one Student Award.

We congratulate all the winners for their outstanding achievements in the field of business communication.

For more information about the 2012 Gold Quill Awards, visit www.iabc.com/awards/99.

Division 1 * Communication Management


Community Relations

award level: Merit

* U-Pass BC: How to Get Students Out Early

Tracy Bains

UBC, Campus and Community Planning

Vancouver, British Columbia


Customer Relations

award level: Merit

* How Rogers Communications Turned Its Harshest Critics into Brand Ambassadors

Mary Pretotto, Melanie Masson, Keith McArthur, Terrie Tweddle Rogers Commun ications Toronto


Media Relations

award level: Merit

* APCOR "Real Cork Floors" Campaign

Sharon Hayward, James Loftus, Erin Bodley

DDB Public Relations, APCOR Toronto

* Best Conversation Ever

Lindsay Mattick-Davidson Narrative, WIND Mobile Toronto

* Staying on Course Through a Storm

Raquel Maurier and Quinn Phillips Faculty of Medicine & Dentistry, Universi ty of Alberta

Edmonton, Alberta

* What Lies Beneath: Uncovering the Legacy of Environmental Lead in Residential St. John's

Martha D. Muzychka, ABC Praxis Communications, LeadNL Biomonitoring Project

St. John's, Newfoundland


Multi-Audience Communication

award level: Merit

* Four Steps to Driving Employee Engagement Through a Powerful Internal Brand

Rodney Jordan and Emilie Scott

Coca-Cola Enterprises


* Knowledge@ASB: Tailoring Business Intelligence for Audience Segments

Marie Kelly

Australian School of Business Sydney


Marketing Communication

award level: Merit

* APCOR "Real Cork Floors" Campaign

Sharon Hayward, James Loftus, Erin Bodley

DDB Public Relations, APCOR


* Bonnefield: Farmland for Farming

Lisa Courtney Lloyd Bonnefield Financial


* Wood Buffalo Curbside Recycling Pilot Project

Regional Municipality of Wood Buffalo and The DAGNY Partnership

Edmonton, Alberta


Issues Management and Crisis Communication

award level: Excellence

* Becton Property Group Pty Ltd--June 2ol 1 Group Capital Restructure

Monika Lancucki Becton Property Group

East Melbourne, Australia


Employee/Member Communication

award level: Excellence

* Are You Ready? Vancity Launches a New Intranet

Jane Nunnikhoven Vancity

Vancouver, British Columbia

* Beyond the Blue Can: Changing Perceptions of PepsiCo from the Inside Out with Employee Ambassadors

Sharon Phillips, Stephanie Peterson, Beth Porter; Tamara

Snyder, Abigail Rethore

PepsiCo; Edelman


* Helping Employees Make Good Financial Decisions

The Smart Saving Team Towers Watson, American Express

New York City

* Iron Mountain--Keepers of the Trust

Mary Hettinger and Susan Corliss

Iron Mountain


award level: Merit

* ABCFP Seeks

a Revenue Increase

Amanda J. …


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