Magazine article Marketing

Brand Manager of the Week: Sophie Macaulay, Brand Manager, Cravendale

Magazine article Marketing

Brand Manager of the Week: Sophie Macaulay, Brand Manager, Cravendale

Article excerpt

Describe yourself in three words.

Bubbly, passionate, direct.

How would you define marketing?

Creating demand in a unique way - one that stands out from the crowd Good marketing interrupts people from their daily routine.

What would you be if you weren't a brand manager?

I'd open a patisserie.

What attracted you to your current job?

Cravendale is always transforming, so every day provides new challenges.

What was your first job?

Sales administrator at a Mercedes-Benz garage.

How did you get your first job?

I sent my CV to most firms in York and rang them until one gave me a job.

What was your finest hour?

Launching Cravendale's first brand link up for Disney's The Muppets More than 130,000 backpacks were claimed in 11 weeks.

If you were a brand, what would you be and why?

Kit Kat. It's been around for ever and constantly changes with consumers' needs.

What is your favourite marketing campaign?

Walkers' 'Do Us a Flavour'.

What is your all-time favourite slogan?

Apple's 'Think different'. …

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