Magazine article Information Today

Meet the Players

Magazine article Information Today

Meet the Players

Article excerpt

It's all about mobile content these days, or is it? Speaking at ITI's Streaming Media East conference in New York last spring, Matt Frost, Google Chrome senior business product manager, observed that of the 4 billion plays a day on the Google-owned YouTube service, only 600 million are being viewed on mobile devices. What's standing in the way of more mobile plays? One challenge is content availability, but then there's bandwidth and other factors. The holy grail, says Frost, "is to be able to encode once in high quality delivered at a high bit rate that can be consumed everywhere and works for everyone." We aren't there yet, but Google is well-positioned with its HTML5-compliant Chrome browser, since HTML5 promises to be a standard that will overcome the current need to produce a different version of each video for each device.

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At the show's Broadband Device Pavilion, about 20 tablets were on display. Jose Castillo, president of Think Jose, used a series of YouTube videos to provide reviews of each device. "When we see all the tablets--just a small fraction of the devices available--we see fragmentation in the market," he says. "Until we get standards, producers will support only the most popular devices." Major League Baseball, for example, can be viewed on only four of the tablets, according to Dan Rayburn, industry observer and conference chair.

And what were the most popular tablets at our show? Castillo's picks, based on how many people he saw using them at the pavilion, were the Kindle Fire, iPad 3, ASUS Eee Pad Transformer Prime, and Samsung Galaxy Tab. …

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