Magazine article Marketing

Profile Builder: Who Google Thinks You Are ... Christian Woolfenden, Global Marketing Director, Paddy Power

Magazine article Marketing

Profile Builder: Who Google Thinks You Are ... Christian Woolfenden, Global Marketing Director, Paddy Power

Article excerpt

- All four results link to stories about Woolfenden's appointment at Paddy Power, on trade press websites and The Independent newspaper's site.

Verdict: All of the links push to popular and influential websites However, this profile is very much related to Woolfenden's appointment last summer and there is clearly a lack of recent stories.

Action: Woolfenden should try to enhance his profile and reputation, and highlight his successful TV campaigns for Paddy Power. He should try to regularly comment in the trade press or speak at industry events.

Paddy Power hires Bacardi marketer - Marketing news - Marketing ...

www.marketingmagazine.co.uk/news/1087613/

31 Aug 2011 - Paddy Power has poached Christian Woolfenden, Bacardi's current global brand director, as its new marketing director for the UK ...

'Christian Woolfenden' - search - search results from Brand Republic

www.brandrepublic.com/.../%22Christian%2520Woolfenden%22/

Trading places: this week's people moves. 02 Sep 2011/by Staff. (Marketing) Paddy Power has poached Christian Woolfenden, Bacardi's ...

Business Diary: Hard act to follow at Paddy Power - The Independent

1 Sep 2011 - Christian Woolfenden, unveiled yesterday as Paddy Power's new marketing director for the UK and Ireland, is a good hire for the ...

Paddy Power appoints marketing director/The Drum

www.thedrum.co.uk/.../paddy-power-appoints-marketing-director

31 Aug 2011 - Paddy Power has announced that is has appointed Christian Woolfenden as its marketing director. …

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