Magazine article Marketing

And Finally: We'll Call You - Subway

Magazine article Marketing

And Finally: We'll Call You - Subway

Article excerpt

In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued by the idea of the sandwich chain setting up shop in schools.

Mktg Hi, is this the Subway helpline?

Subway Yes, it is. How can I help you?

Mktg I have heard details that Subway is soon going to be available in schools, and I just wanted to get some more details about that.

Subway I hadn't heard about this. It is not something that has come across my radar.

Mktg Well, I think it was quite a big story, so am surprised about that It was basically saying that a school in Manchester is to trial selling Subway food at a counter in its sixth-form canteen.

Subway And what is it that you actually want to know?

Mktg Well, first, whether this is going to be rolled out to the rest of the country or is just a one-off. Also, what type of food will be sold? Will it be all Subway products, for instance, or just a selection?

Subway I'm not in a position to say. The responsibility for these things is carried out on a regional basis, so someone will be heading this up in the North West. …

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