Magazine article Marketing

And Finally: We'll Call You - KFC

Magazine article Marketing

And Finally: We'll Call You - KFC

Article excerpt

The chain has launched 'KFC degrees' in business with De Montfort University in Leicester. Ever keen to broaden our minds, Mole wanted to find out more.

Mktg: Hello, I'm calling about the new degree courses you are offering How would I go about finding out more?

KFC: Erm, can you give me more detail? I'm not sure what you are talking about.

Mktg: OK, there was a story in the newspapers last week that KFC was to begin providing degrees and other qualifications. I'm not an employee of KFC, but I might consider it if they are funding degrees. That's why I phoned you, to find out more.

KFC: I don't know anything about this. Are you sure about this? We haven't been briefed on anything like this.

Mktg: Yes, it is a big thing. I'm very surprised you don't know anything about it. Could you perhaps put me through to someone who does know something, please?

KFC: Well, it is not the sort of thing we get asked. Just hold the line a minute and I'll see if I can get hold of my manager. (Mktg is kept on hold for about three minutes before the same call-handler comes back on the line. …

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