Magazine article Editor & Publisher

Taking Reservations: Santa Fe New Mexican Partners with City to Bring in Tourists

Magazine article Editor & Publisher

Taking Reservations: Santa Fe New Mexican Partners with City to Bring in Tourists

Article excerpt

Summer is in full swing and if you haven't made vacation plans yet, check out RSVP Santa Fe, a joint publication between the Santa Fe New Mexican newspaper and the city of Santa Fe, N.M. The 24-page tabloid highlights the city's hotels, restaurants, art galleries, and special events. On April 8, it was inserted into subscriber copies of The New Mexican, as well as The Dallas Morning News and Houston Chronicle in certain ZIP codes.

Publisher Ginny Sohn proposed the idea to city officials and the city's convention and visitors bureau last year.

"This was a three-way collaboration between the city and convention and visitors bureau, the paper, and local organizations," she said. "(These organizations) make us who we are with our identity and personality, and shows visitors the best Santa Fe has to offer and what to expect."

Advertising director Tamara Hand said advertisers, such as the large art community, were interested in inserting the supplement into the Dallas and Houston markets. …

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