Magazine article CRM Magazine

A Personal Connection

Magazine article CRM Magazine

A Personal Connection

Article excerpt

Personalize or perish--at least that's LIVEPERSON's stance, as publishing generic content to the Web is not enough. LivePerson, a provider of real-time chat, voice, and content solutions for the contact center, in December launched LP Marketer, a realtime data-driven targeting solution that delivers relevant, personalized content to Web site visitors.

LP Marketer offers a combination of visitor intelligence, real-time traffic segmentation, and campaign-building tools. Business users can design and deploy highly targeted campaigns based on customer behavior, history, brand loyalty, expected purchase value, language, or geographic location. This enables them to create a customized online experience for each visitor that can increase satisfaction, loyalty, conversion rates, and transaction values. Other tools ensure that site messaging is consistent with email and advertising content, present complementary products and services to visitors based on dozens of parameters, hide or highlight features or sections of a site based on online behavior, and present crosssell and upsell opportunities when relevant. …

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