Magazine article CRM Magazine

Business Intelligence

Magazine article CRM Magazine

Business Intelligence

Article excerpt

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The Market

As big data continues to grow, the business intelligence market does too. Start-ups and established vendors are racing to help companies unlock insights about consumers by offering tools to mine data, analyze it, and track it in real time. The market is dominated by companies buying their way in because BI is "such a hot space," Michael Fauscette, group vice president of software business solutions at IDC, explains. There is still room for smaller, more nimble players to gain a toehold, particularly around social analytics, he says. "It just takes a little time to get there," he says.

The Leaders

"Oracle gets big data," says John Ragsdale, vice president of technology research for the Technology Services Industry Association, adding that the company is oriented toward helping customers leverage BI through its core applications. In a blog post, Forrester analyst Boris Evelson explains that Oracle's 2011 acquisition of Endeca, a provider of unstructured data management, Web commerce, and business intelligence solutions, was key in differentiating the company. "Oracle has leapfrogged all other leading BI vendors in its capability to integrate unharmonized data sources and perform search-based BI," Evelson writes. Oracle still has room for improvement, though, and received a 3.8 in customer satisfaction, placing it behind several vendors.

Last year's One to Watch, Qliktech, has jumped to the leaderboard. Qliktech offers a "fresh, modern application," Fauscette says. Its 37 percent sales growth over the past year helped it snag third place, surpassed only by LinkedIn and Apple, on Forbes' annual list of America's 25 Fastest-Growing Tech Companies. In fall 2011, the company unveiled QlikView 11, introducing social decision-making on its self-service BI platform to help users collaborate to make more insightful decisions. "QlikTech's focus on ease is helping to democratize business intelligence," Steve King, a partner at Emergent Research, notes. Ray Wang, principal analyst and CEO at Constellation Research, says Qliktech's fast, business-friendly BI tools "remain the envy of business users around the world."

SAP once again snagged a spot on the leaderboard with SAP Business Objects and its HANA in-memory database. "[SAP seems] to be set up nicely for the future with HANA, and a thorough roadmap for collaborative analytics and mobile BI-two areas that promise to be crucial," CRM Essentials cofounder and partner Brent Leary says. …

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