Magazine article Anglican Journal

Reports of the Recent Demise of Anglican News Are Premature

Magazine article Anglican Journal

Reports of the Recent Demise of Anglican News Are Premature

Article excerpt

CHURCH communications are a complicated business. We who attempt this craft are expected to be informative, erudite, even inspiring. Often, our jobs are made more difficult by forces beyond our control.

Unnecessary levels of bureaucracy aggravate us. Uncooperative sources challenge us. Incorrect information frustrates us.

In a recent e-mail from one of the many lists to which I subscribe, I noticed a passing reference to the "the collapse of official (Anglican) news sources in Canada". A flurry of e-mails between myself, my director, and the author of the quote which had originally appeared on a well-known Anglican portal website revealed that the writer believed that since the Anglican Church of Canada hadn't issued a press release in months, its communications department was defunct.

Despite all the effort and time poured into the Anglican Church of Canada's communications, one incorrect comment could easily undo months of work on the national church's website. If people believed that our communications had, indeed, collapsed, it would not be too much of a stretch to believe they might begin avoiding the site in droves.

It is no secret that the national church's finances are in peril. Perhaps when there had not been any official press releases from the Anglican Church of Canada in a while, some concluded that communications had broken down. …

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