Magazine article Folio: the Magazine for Magazine Management

3 Tips for Prepping Editors for Broadcast: How Do You Make Sure Your Brand's Message Is Being Translated Well on TV? Here, the Editor-in-Chief of Prevention Weighs In

Magazine article Folio: the Magazine for Magazine Management

3 Tips for Prepping Editors for Broadcast: How Do You Make Sure Your Brand's Message Is Being Translated Well on TV? Here, the Editor-in-Chief of Prevention Weighs In

Article excerpt

Since partnering with The Weather Channel in November 2011, Prevention editors have appeared on-air almost a dozen times with video extras and corresponding content appearing on weather.com and prevention.com. Since 2012 began, the editors and Prevention experts have appeared on television more than 50 times.

"These (television) opportunities give us the chance to assert our authoritative position on health, and serve as additional content touch-points for our brand, and bring our stories to life through sight, sound and motion," says Lori Burgess, publisher of Prevention.

But preparing for this kind of appearance is important. Diane Salvatore, Prevention's editor-in-chief, lays out the basics on prepping your staff for television appearances in order to make sure your brand translates well on the tube.

1) PRACTICE MAKES PERFECT. "The only antidote to nervous is to know the material upside down and backwards, so that no matter what you're asked, you won't rattle. …

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