Magazine article Marketing

Champagne and Sparkling Wine

Magazine article Marketing

Champagne and Sparkling Wine

Article excerpt

Brands are battling bargain-hunters and a general decline in drinking, writes Jane Bainbridge.

Main players

Elsa Corbineau, Marketing director, Moet Hennessy UK

Corbineau has held her role since early 2010, having previously been international marketing manager for Moet Hennessy's Veuve Clicquot Champagne brand. She previously worked in marketing at Colgate-Palmolive's European division for several years and had a stint at Danone early in her career.

Patrick Venning, Marketing director, Pernod Ricard

Among Venning's responsibilities are the Mumm, Jacob's Creek, Perrier-Jouet and Campo Viejo brands. Venning became marketing director in January. Previous roles in Pernod Ricard include integrating brands following the acquisition of Allied Domecq. He has also worked at Procter & Gamble and Birds Eye.

Suzanne O'Hara, Head of marketing, Freixenet UK

O'Hara worked in brand marketing roles in Dublin and Tokyo before becoming UK brand manager for Distriborg Group. After a stint as international brand manager for Twinings from 1999 to 2002 she joined Freixenet as senior brand manager. She left the business for several years before returning as head of marketing in June 2010.

Liam Newton, UK marketing director, Bacardi Brown-Forman Brands

Newton has led the UK marketing team since January 2010. His remit covers all its brands, including Martini vermouth. He has previous experience of the drinks industry as brands director with InBev UK and worked in marketing for Nestle Rowntree across its confectionery portfolio.

KEY TRENDS

- Sparkling wine

Perceptions of sparkling wine as a credible alternative to Champagne are growing. Sales (in both the onand off-trade) increased 55% from 2007 to 2012, to reach pounds 720m. …

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