Magazine article Marketing

Editor's Comment: Welcome - Money Talks, Though Not at All Costs

Magazine article Marketing

Editor's Comment: Welcome - Money Talks, Though Not at All Costs

Article excerpt

Still battening down the hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, the truly talented are not governed by the rules of recession.

So, what should we take out from this year's Marketing Rewards survey (pages 6, 12 and 13)? There is evidence of a levelling of pay's unequal playing field, although some bumps remain.

The pay freeze, that morale-crushing hallmark of a recession, is thankfully starting to thaw, though not significantly.

Average salaries rose by 2.5%, hardly enough to keep marketers from looking for higher-paying opportunities. Those for whom money is the chief motivator, the message in this year's study is 'head North' where, according to Marketing Rewards, they can command salaries more than 4% higher than in the South East.

This is not an incredible finding. One financial-services chief marketer I know, was living in Wimbledon with his children, but commuting weekly to his firm's HQ nearly three hours away; he did so for salary and benefits that topped pounds 250,000.

So do marketers have a legitimate beef about unfair pay? …

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