Magazine article Marketing

This Week

Magazine article Marketing

This Week

Article excerpt

Marketing's comprehensive digest of the most significant industry news from the past seven days.

- Cadbury wins purple rights

Cadbury has won the right to prevent other chocolate manufacturers using its shade of purple in their packaging, heading off a legal challenge from rival Nestle, writes Loulla-Mae Eleftheriou-Smith.

Nestle tried to revoke the Intellectual Property Office's registration by Cadbury of the colour Pantone 2865c as a trademark, arguing that colours could not be trademark-protected. However, a High Court judge ruled that 'the evidence clearly supports a finding that purple is distinctive of Cadbury for milk chocolate'.

What's in a colour?, page 12

- EE 4G to launch this month

EE, the network operator formerly known as Everything Everywhere, has announced the launch date of its 4G mobile network, the first of its kind, writes Sarah Shearman.

The service, which will be available in the UK from 30 October, will cover 10 cities on the day of launch and 16 by the end of the year. A deal has been reached with the government to roll out 4G six months earlier than originally planned.

- GQ debuts first standalone app

Conde Nast has launched what it claims is its first 'standalone' iPad app by converting its annual GQ Watch supplement into an interactive digital format, writes Ben Bold.

The app, which can be downloaded from the iTunes store, features an animated cover, enhanced editorial content and media-rich ads. It was designed in-house.

- Honda promotes Moll

Honda has appointed Martin Moll to replace Ian Armstrong as head of its European marketing operations, writes John Reynolds.

The promotion is part of a restructure in which Olivia Dunn, manager of dealer and tactical marketing, moves to the top UK role.

Moll, currently head of Honda's UK marketing department, will take up the role of head of marketing communications on 22 October. He has been with Honda for 17 years, and head of the company's UK marketing department since April 2010.

Armstrong left Honda in January to take up a global marketing role at Jaguar Land Rover.

- Ben & Jerry's Twitter drive

Ben & Jerry's has delivered its Cow Power ice cream to teams of office workers in London who had taken to Twitter to demand 'all cows should be happy cows'.

The Unilever brand drove a milk float around London on World Animal Day last Thursday to raise awareness for its 'Supporting better dairy' campaign. It visited the offices of people who tweeted their support for 'happy cows'. The teams that sent the most tweets received free ice cream. SS

- LBG's Bentley in Stratford move

Sarah Bentley, Lloyds Banking Group's London 2012 marketer, has been appointed to the top marketing role at the Olympic Park, due to re-open next year as Queen Elizabeth Olympic Park. She is joining the London Legacy Development Corporation, where she will lead and support all the marketing and commercial duties.

Bentley will oversee marketing activity for sporting events to be hosted at venues such as the Aquatic Centre, Orbit and Velodrome.

Bentley held the role of senior manager of activations and communications at Lloyds Banking Group. JR

- M&S unveils 'Shwop Coat'

Marks & Spencer has launched its first garment made from unwanted clothing donated by its customers as part of its Shwopping recycling campaign, writes Matthew Chapman.

The retailer launched the 'stylish' limited-edition women's coat last week. M&S made the 'Shwop Coat' from wool that it received in-store or via charity partner Oxfam as part of the campaign, which was fronted by actress Joanna Lumley. The coat will go on sale in selected M&S stores across the UK and online today (Wednesday), priced pounds 89.

- Sainsbury's bucks sales trend

Sainsbury's revealed it had outperformed the market after posting strong sales of own-label lines in a 'challenging' retail environment. …

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