Magazine article Marketing

Brand Manager of the Week: Donna Al-Bu-Saidi, Brand Manager, Magimix

Magazine article Marketing

Brand Manager of the Week: Donna Al-Bu-Saidi, Brand Manager, Magimix

Article excerpt

- Describe yourself in three words.

Feisty, ambitious, loyal.

- How would you define marketing?

The past and the future.

- What would you be if you weren't a brand manager?

A food critic/journalist.

- What advice would you give someone starting their marketing career today?

To remember that we all start at the bottom and that, despite some parts of the job being a little less glamorous than others, the skills you learn along the way will eventually get you to where you want to be.

- What's your greatest ambition?

To be the female equivalent of Usain Bolt.

- If you were a brand, what would you be and why?

Apple, the essence of cool.

- What is your favourite ever marketing campaign?

Coca-Cola 'Holidays are coming.' You know Christmas is firmly on its way when that campaign starts.

- What marketing trend is dominating your job at the moment?

Interaction and the need to be seen and heard in a social environment, especially when working with food products. …

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