Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Single Women and Men Have Different Expectations about Relationships

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Single Women and Men Have Different Expectations about Relationships

Article excerpt

Women are more likely than men to say sexual fidelity in a relationship is a must-have (80% vs. 62%), according to Match.com. Women are only slightly more likely than men to believe there are "no acceptable excuses" for infidelity in a political candidate (91% vs. 87%).

Men, on the other hand, are more likely than women to be very comfortable kissing in public (41% vs. 31%) and to say they have been in love and believe in love at first sight (58% vs. 51%).

Women are less likely than men to be willing to commit to someone who has "everything they are looking for" but with whom they are not in love (23% vs. 31%) or to someone who has everything they want in a life partner, minus sexual attraction (22% vs. 26%). Men are more likely than women to be willing to move in with someone they have been dating for less than a year (46% vs. 26%).

Women are more likely than men to have fallen in love with someone they didn't initially find attractive (43% vs. 33%).

Three in 10 women (30%) and 44% of men say the most challenging part of being single is not having someone to share their lives with. Similar percentages of women (33%) and men (31%) find loneliness to be "very stressful" or "somewhat stressful," though women are less likely than men to feel that loneliness is a challenging aspect of being single (22% vs. 27%).

More than one in three women (36%) say they "must have" a partner who makes as much money as they do, compared to 13% of men who feel the same. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.