Magazine article Marketing

Brand Manager of the Week: Lee Porte, Digital Marketing Manager, 7digital

Magazine article Marketing

Brand Manager of the Week: Lee Porte, Digital Marketing Manager, 7digital

Article excerpt

- What would you be if you weren't a brand manager?

A photographer specialising in music. I studied to be a photographer, before switching to marketing.

- What attracted you to your current job?

I'd been a customer of 7digital for years before joining, and could see areas to improve on. Also, music is a key part of my life, so for me it's a natural fit.

- What was your first job?

Marketing assistant for UK Trade & Investment in the South West. The people were great. It was an excellent learning opportunity.

- What was your finest hour?

Persuading UK Trade & Investment that social-media marketing was essential in driving its overall marketing forward in 2008.

- What's your greatest ambition?

To get my partner to actually understand what I do.

- If you were a brand what would you be and why?

Burton Snowboards. We're both innovative and constantly push the boundaries.

- What is your favourite ever marketing campaign?

Beck's Green Box Project was an awesome combination of print, TV, outdoor and experiential, and has had a lasting impact on the art community. …

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