Magazine article ADWEEK

Chuck Todd: NBC's Chief White House Correspondent Taps into Twitter, Downloads Newspapers on His iPad and Enjoys Watching Storage Wars on TV

Magazine article ADWEEK

Chuck Todd: NBC's Chief White House Correspondent Taps into Twitter, Downloads Newspapers on His iPad and Enjoys Watching Storage Wars on TV

Article excerpt

Specs

Who Chuck Todd

Age 35

Accomplishments NBC News political director and chief White House correspondent; host of The Daily Rundown on MSNBC

Base Washington, D.C.

What's the first information you consume in the morning?

I wake up somewhere between 4:30 and 5, and the first thing I do is Look at my email and start catching up on the overnight. I'm getting dispatches from all over the world, combined with all of the various email alerts that I've signed up for. Then I spend another 30 minutes going back eight hours on Twitter. I follow at least one major newspaper in every state in the country.

You weren't a fan of Twitter when it first launched. What changed?

I've done the biggest 180. Twitter is the 21st century wire. I remember the first time I got access to the [Associated Press] 50-state wire in 1992, and at that time, there was nothing Like it. Now Twitter is the same way. I've made my own powerful, worldwide newswire on politics and international affairs.

Do you think Twitter can affect the outcome of an election?

I don't think it's influential in an election. That doesn't mean it won't be. But I think it can be influential with the influentials--the left talking to the left, the right talking to the right, the media talking to the media, or some group in between trying to listen to all the various conversations.

Are you a TV junkie, or on an airtime-restricted diet? What do you watch, and how? …

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