Magazine article Information Today

Elsevier: The New Look of Research

Magazine article Information Today

Elsevier: The New Look of Research

Article excerpt

For researchers, finding new tools that can heighten output is a good thing.

That's why Elsevier B.V. stepped in to provide a new digital format that is challenging the traditional PDF approach to reading and retrieving research articles. The new format released for Elsevier's ScienceDirect is the first implementation of the Article of the Future project, says Catherine Gold, global director of advertising, branding, and media relations at Elsevier. In essence, the redesign moves away from a linear approach of perusing a traditional journal article to an interactive HTML format that boosts inarticle navigation and readability.

After months of testing and usability studies, the design team generated an innovative three-pane approach to articles, says Anna Ritchie, ScienceDirect redesign project lead. "The first phase of the project, which was released for ScienceDirect in January 2012, gave researchers the first two elements of our three-pane redesign," she says. The center pane features traditional article content; the left pane provides an article outline along with thumbnail images and charts for quick reference. "But what we've done with the right pane is the real news to improve a researcher's experience and workflow," says Ritchie. The right pane offers an accordion-type format that can easily be expanded for richer details into author data, references, citations, and related information.

"Rather than trying to overload the user with information all at once, we gave researchers the option to access the right information easily that might be of interest to them at the right point in their workflow," says Ritchie. …

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