Magazine article Marketing

Brand Manager of the Week: James Lacey, CRM Assistant Manager, Nissan GB

Magazine article Marketing

Brand Manager of the Week: James Lacey, CRM Assistant Manager, Nissan GB

Article excerpt

- Describe yourself in three words.

Chirpy, hopeful, perfectionist.

- What would you be if you weren't a brand manager?

I still hold on to that dream of being a train driver.

- What advice would you give someone starting their marketing career today?

Always start by working in a brand/product/service area that interests you as a consumer as well as a marketer - it makes it easier to get into the mind of the customer.

- What was your finest hour?

Helping to launch Nissan Juke in 2010.

- What's your greatest ambition?

To learn another language fluently - just got to decide on one and get cracking.

- If you were a brand, what would you be and why?

Dependable, with an eye for quality - John Lewis.

- What is your favourite ever marketing campaign?

Honda's 'Cog' mesmerised me the first time I saw it. It appealed to the gadget-tinkering technologist in me.

- What is your all-time favourite slogan? …

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