Magazine article Marketing

This Week

Magazine article Marketing

This Week

Article excerpt

Marketing's comprehensive digest of the most significant industry news from the past seven days.

- P&G scoops Brand of the Year

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, which is run in association with Marketing and sponsored by international design agency Tag, writes Noelle McElhatton.

The award was accepted by Roisin Donnelly, P&G's corporate marketing director and head of marketing, at The Marketing Society annual dinner, held at the Roundhouse in London last week.

Attendees chose P&G, a worldwide sponsor of the London 2012 Olympics, from a shortlist of five brands unveiled on the night that included EDF Energy, BT, Sainsbury's and easyJet.

Brand of the Year, page 14

- Moet swaps ambassadors

Moet & Chandon is ending its association with actress Scarlett Johansson and has recruited tennis star Roger Federer to replace her as its brand ambassador, writes Alex Brownsell.

Federer will appear in the forthcoming ad campaign for the Champagne brand, which is owned by Louis Vuitton Hennessy. Moet & Chandon announced the agreement in a video on its YouTube channel.

Stephane Baschiera, chief executive of Moet & Chandon, said: 'Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our house throughout its long history.'

Johansson had been the face of the luxury brand since 2009.

- London & Partners hires Gottlieb

London & Partners, the promotional body for the capital, has appointed Chris Gottlieb, Oxfam's communications director, to the new role of director of strategy, brand and communications.

Gottlieb, who will join the organisation in January, previously held several marketing roles at the BBC, including director of marketing, communications and audiences.

He will be responsible for developing and implementing a global marketing programme for London & Partners, and directing its strategy, insight and propositions, communications and brand teams.

The appointment follows a restructure last month, which included the departure of long-serving marketing and communications director Martine Ainsworth-Wells. As part of the reshuffle, Julie Chappell has been promoted to the role of director of consumer marketing and digital AB

- SodaStream hits back at ad ban

SodaStream has launched a protest TV ad in response to a decision by Clearcast, the body that clears TV ads for broadcast in the UK, to ban its pounds 11m global campaign hours before it was due to air, writes Rachel Barnes.

The protest ad features a black screen, with the words: 'If you love the bubbles set them free'. The end frame directs viewers to YouTube, where they can still view the banned ad.

Clearcast ruled that the original 'SodaStream effect' ad, created by Alex Bogusky and Rob Schuham at Common Agency, could not go out due to its 'denigration of the bottled-drinks market'.

The creative featured batches of unidentified soft drinks in plastic bottles exploding every time someone used a SodaStream. The voiceover then stated: 'With SodaStream, you can save 1000 bottles a year.'

- Nissan appoints UK marketer

Nissan has appointed Guillaume Masurel as its UK marketing director, following the departure of Steve McLennan to a role in the car manufacturer's European business.

Masurel joins from Nissan's headquarters in Japan, where he was global chief marketing manager for performance cars.

Masurel previously held several marketing positions at Nissan Europe. He will be responsible for all local advertising, events and CRM strategy.

Nissan has also hired former Toyota marketer Jon Pollock as its corporate sales director. Until 2010, he held the title of general manager, marketing communications at Toyota, prior to which he spent 10 years in product marketing roles at Nissan. …

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