Magazine article CRM Magazine
Open Your Doors to Mobile Devices
IN LATE OCTOBER, Mother Nature slammed the Eastern Seaboard with one of the most ferocious storms on record. If you didn't experience it firsthand, you likely heard or read about Superstorm Sandy. The lucky ones in the New York tristate area were among the millions who only lost power. Residents in beach communities, however, were the hardest hit. Many were displaced as the storm's wrath turned their hometowns into disaster areas. My family was one of the displaced.
We live on a barrier island--one side faces the ocean, while the other faces the bay. The ocean met the bay and the island was engulfed. At the peak of the surge, our home was surrounded by about five feet of saltwater. No one in my community had ever seen anything like it.
Fortunately, my family evacuated before the storm hit, so we were safe. Our house, unfortunately, wasn't. It endured extensive flood damage and needs a lot of work.
Hopefully, you will never have to experience such a catastrophic event. There's the devastation, the damage, and then the waiting. And I don't mean waiting for gas to fill up your car, although that can take hours. I mean waiting for information. We couldn't get through to our homeowner's or flood insurance companies because they, too, lost power and couldn't process our claims. Plus, they were inundated with similar phone calls.
In situations such as this, many people are basically left to their own devices for days, possibly weeks. Fortunately, I had my smartphone, so I could connect to the Internet for information. I was particularly interested in finding as much information as possible from the Federal Emergency Management Agency's (FEMA) Web site. While I eventually found a FEMA site that is mobile optimized, I was surprised to discover that one of the first sites I visited after the storm (www. …