Magazine article Management Today

MT Travel: Globetrotter

Magazine article Management Today

MT Travel: Globetrotter

Article excerpt

Nicola Mendelsohn, executive chairman of ad agency Karmarama, on Shanghai and Silicon Valley.

- Where do you travel?

My travelling has increased in the last couple of years, and often it's to America or China. I've been to Silicon Valley four times in the past year and I also went to Beijing and Shenyang.

- What do you do when you get there?

One of my trips to Silicon Valley was a trade mission with UKTI to learn more about the newest tech trends. The biggest difference between the Valley and the UK is the speed of change and Americans' ability to embrace failure better than we do. In China, I develop relationships between the Chinese and advertisers. When Chinese brands want to expand, the first place they'll aim to sell is the UK.

- Favourite city?

San Francisco. It's very distinct from any other city in America. It's quite small, very self-contained and pretty friendly - and it's close to the Valley.

- Favourite airport?

Heathrow. It's not easy to navigate quickly but it's a great place to hang out. The worst airport is JFK. It's devoid of personality, they don't think about customer experience and the food and level of security are horrendous.

- Most essential travel item? …

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