Magazine article Marketing

Martin Glenn Set to Depart Birds Eye Iglo

Magazine article Marketing

Martin Glenn Set to Depart Birds Eye Iglo

Article excerpt

Frozen-food brand's private-equity owner has been seeking buyer for operation.

Birds Eye chief executive and former PepsiCo marketer Martin Glenn is poised to leave the company after six years at the helm.

Glenn's departure comes as the brand's owner, private-equity firm Permira, struggles to find a buyer for Birds Eye's parent company, Iglo Group.

It is not known whether Glenn has a job to go to.

Attempts to sell Iglo to another private-equity house broke down in July last year, after BC Partners and Blackstone refused to match Permira's asking price.

Glenn, a former Cadbury Schweppes marketer, took up the position as Birds Eye chief executive in November 2006, following Permira's acquisition of Iglo Group from Unilever for pounds 1.2bn.

Last April, prior to the breakdown of discussions with BC Partners and Blackstone, Glenn told The Independent that 'a good business will always find a buyer, and we are a good business'.

Glenn moved to Birds Eye from PepsiCo, where he had held the role of UK & Ireland chief executive, having joined the company 15 years previously as a marketer. …

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