Magazine article Editor & Publisher

Data Page

Magazine article Editor & Publisher

Data Page

Article excerpt

How do mobile and non-mobile media users perceive the news media and journalists?

(Based on a random sampling of 1,015 U.S. adults)

I prefer news stories produced
by professional journalists.

           MOBILE MEDIA USERS   NON-USERS   OVERALL

AGREE           61.8%             64.9%      62.8%
NEUTRAL         27.2%             21.5%      25.4%
DISAGREE        10.9%             13.5%      11.8%

Note: Table made from bar graph.

Professional journalists play an
important role in our society.

           MOBILE MEDIA USERS   NON-USERS   OVERALL

AGREE           74.2%             71.7%      73.4%
NEUTRAL         16.3%             16.6%      16.4%
DISAGREE         9.5%             11.7%      10.2%

Note: Table made from bar graph.

I expect to get all my news
from mobile digital services
within the next 10 years.

           MOBILE MEDIA USERS   NON-USERS   OVERALL

AGREE           37.9%             31%        35.6%
NEUTRAL         20.9%             15.6%      19.2%
DISAGREE        41.2%             53.4%      45.2%

Note: Table made from bar graph.

I consider advertising to be
useful content.

           MOBILE MEDIA USERS   NON-USERS   OVERALL

AGREE           32%               39.9%      34.6%
NEUTRAL         31. … 
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