Magazine article Communication World

Exciting Changes in Content Delivery

Magazine article Communication World

Exciting Changes in Content Delivery

Article excerpt

We asked what you wanted from IABC membership, and you told us: content. More content, and more easily accessible content. As part of IABC's effort to revitalize its digital presence, we're raising the bar on how we create and deliver the content that you need. Here are some of the changes to look for this year.

Discovery premium content open to all members. Starting in January 2013, we're opening up all the content in our online library Discovery to the IABC membership. Members will no longer need a paid subscription to Discovery premium to access Gold Quill Award-winning case studies, Knowledge Centre books and manuals, research reports, and more. Members who have current subscriptions to premium content will be reimbursed.

CW goes digital. IABC recognizes that members want information that can help them do their jobs better, and to get that information in multiple ways--anytime, anywhere. So, as part of our strategic goal to build and enhance IABC-offered content, starting with the May issue, CW will become a digital-only publication, available on a variety of devices including tablets and smartphones. We'll transition from print toward a shareable, multimedia edition of CW magazine, and combine CW with IABC's award-winning e-newsletter, CW Bulletin, to become one monthly resource. The January-February issue will be the final print issue of the magazine.

The new digital edition will:

* Add rich layers to content--including audio, video, slideshows and infographics--that will make it more dynamic and informative. …

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