Magazine article Marketing

And Finally: We'll Call You - Morrisons

Magazine article Marketing

And Finally: We'll Call You - Morrisons

Article excerpt

Ever since he gave the Aussies a summer of cricket tuition in 2005, Andrew Flintoff has been Mole's hero, so we were upset to hear the chain had dropped him.

Mktg Hello, is this the customer service line?

Morrisons Yes, can I help you?

Mktg Yes, I heard that you are replacing the cricketer Andrew Flintoff with the TV presenters Ant and Dec. Is this true? It seems a shame. I thought Flintoff was a great fit for the brand.

Morrisons It is true, we have struck a deal with Ant and Dec. It was announced last week and we thought it was a good tie-up. What is it exactly we can help you with?

Mktg Well, I was just a little upset. I thought that Flintoff was great I just want to know why you decided to drop him as a brand ambassador.

Morrisons As I said, we think Ant and Dec are a great fit for the brand, they are obviously very popular and on TV a lot, so we are very excited about the tie-up. I am not in a position to comment on other brand ambassadors.

Mktg OK, can you just tell, is the case that Ant and Dec will be fronting all Morrisons advertising in the future?

Morrisons As far as my understanding goes, this is the case. …

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