Magazine article Marketing

Google+ Boss Dismisses Facebook Search Tactics

Magazine article Marketing

Google+ Boss Dismisses Facebook Search Tactics

Article excerpt

Marvin Chow insists Google+'s strategy not to push 'single destination' is right.

Google has shrugged off the potential impact of Facebook's Graph Search feature, unveiled by the social network last week, after claiming its closed media environment is less 'valuable' to consumers.

Speaking exclusively to Marketing, Marvin Chow, global marketing director at Google+, said a social 'layer' in user experience 'should be there whenever you find it necessary'.

He added that Google's social network strategy offers a 'much better' proposition than merely 'showing ads next to pictures of your nieces and nephews'.

Chow's comments came after Facebook announced Graph Search, which is intended to improve the search function within the network to allow users to search for information and content posted by friends.

Facebook chief executive Mark Zuckerberg has also revealed a partnership with Microsoft through which web search results from Bing will be provided within Facebook Graph Search.

Industry commentators have interpreted the developments at Facebook as an attack on Google+, but Chow claimed 2013 will be an 'exciting' time for the latter, describing Google as a company that 'thrives on innovation and loves competition'. …

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