Magazine article Journal of Property Management

Marketing, Gangnam Style: Making a First Impression before Your First Impression

Magazine article Journal of Property Management

Marketing, Gangnam Style: Making a First Impression before Your First Impression

Article excerpt

By now, most of us have heard about the YouTube sensation, "Gangnam Style." With more than 500 million views, we get a glimpse into Seoul's trendiest district--with a twist. Even if your dance moves don't rival Psy's in "Gangnam Style," you probably had an impression of this blockbuster before you actually saw it; you just had to watch it.

Face it, your company's online presence counts. It's your job to manage the first impression you create. Here are a few secrets I've discovered to move your online marketing machine to the top of the charts.

Consider Your Reviews

These days, reviews are everywhere. Before we step out of our slippers, we can check out a new restaurant or plan a trip. Potential tenants can find space with just a quick click of the mouse. As the parent of a college-age daughter and first-time apartment dweller, I made the most of Yelp and other review sites to narrow down our choices.

Recent studies indicate that 84 percent of millennials rely on user reviews when making buying decisions; they want objective opinions, and they want a lot of them. That's a statistic worth thinking about, and key to targeting today's multi-generational owners and tenants.

Do you have a virtual property tour on your website? Recently, I took an informal poll of participants in a leasing class to find out if they did--interestingly, only about a third of them make use of online tools such as floor plans or property tours. Think about what you can offer the potential tenant who's looking for space or the existing tenant who is about to expand. …

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