Magazine article Information Today

Where the Readers Are

Magazine article Information Today

Where the Readers Are

Article excerpt

Residents of urban, suburban, and rural communities consume books and ebooks a bit differently. Pew Research Center's Internet & American Life Project recently released a report titled "Reading Habits in Different Communities," by Carolyn Miller, Kristen Purcell, and Lee Rainie. Factors in these differences range in age, level of education, and the household income.

Frequency: Most urban and suburban residents (80%) are likely to have read one book in the past year, compared to 71% in rural areas; however, rural readers read as many books as those in urban and suburban areas.

Off the Shelf: While most of the respondents said they read for pleasure, location made a difference: 79% of urban residents said this was true in comparison to 82% of suburbanites and 76% in rural areas. Keeping up with current events added another piece to the puzzle: Urban and suburban residents said they read to keep up with the news, 80% and 79%, respectively, but fewer rural residents do (73%). …

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