Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Women Are Happiest after Age 40

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Women Are Happiest after Age 40

Article excerpt

Eight in 10 women ages 60-95 (81%) say their happiest decade came after age 40, according to More magazine. However, women say each lifestage has particular resonance: they typically have experienced freedom in their 20s, marriage and career in their 30s, confidence and self-awareness in their 40s, freedom from kids in their 50s, freedom from their jobs in their 60s, and a sense of what really matters in their 70s. Half say they have found their true life path at age 40 or later.

WOMEN OVER AGE 60 WHO GRADE THEIR
LIVES ON THE FOLLOWING CATEGORIES:

Work                                44%

Religious/spiritual satisfaction    38%

Marriage/romance                    37%

Parenting                           31%

SOURCE: More magazine

The older women are, the more likely they are to feel good about themselves. Success in certain lifestages also boosts their feelings about other stages. For example, women who have pursued activities outside of their work and family are 12% more likely to rate their romantic relationships highly, are 25% more likely to he happy with their lives past age 60, and are 25% more likely to say they have found their true path in life. Working women are 12% more likely to rate their lives as successful after age 60. However, having children does not affect women's likelihood of feeling successful in life. Moms and non-moms give themselves nearly identical grades.

Two in three (66%) consider themselves spiritual or religious, with this belief increasing as they age. …

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