Magazine article Folio: the Magazine for Magazine Management

All Good Print Magazines Go to Digital Heaven ... or Do They? Fail to Connect with Readers, and a Digital-Only Strategy Won't Work Either

Magazine article Folio: the Magazine for Magazine Management

All Good Print Magazines Go to Digital Heaven ... or Do They? Fail to Connect with Readers, and a Digital-Only Strategy Won't Work Either

Article excerpt

When a publication decides its earthly existence as a print life form is no longer a viable option and instead takes on a digital-only presence, is it really a heaven-sent opportunity or is it actually a gentle nudge by the minions of magazine hell to push it into its final resting place? If your print product isn't connecting with an audience, is it really going to flourish among a billion more nondescript URLs or a million other apps?

Think about it, please. And take a look at a couple lost souls while you're at it.

FLASHBACK 2009

Gourmet became another headstone in the "Ink-on-Paper Cemetery," when Conde Nast killed it in 2009. Just the previous year, Gourmet had a circulation of around one million, but its ad pages had dropped. And the magazine wasn't doing as well as its sister magazine, Bon Appetit, which was also owned by Conde Nast. But it would soon be reborn as an app for iPad called Gourmet Live.

FLASH FORWARD 2013

Gourmet Live is officially done, as far as any new content is concerned. According to a spokesperson for Conde Nast, the app itself will remain intact, but it won't be updated. However, Gourmet.com will continue to be updated as the main platform of the brand. Where have we heard that before?

FLASHBACK 2011

American Media, Inc. (AMI) announced the launch of Reality Weekly, the first magazine devoted only to reality TV shows and their new mega-stars. Included in the hype around this blockbuster idea was the companion website for folks who just couldn't get enough of the inside info that must surely abound on television shows such as these. …

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