Magazine article Marketing

Profile Builder: Who Google Thinks You Are ... Mark Vile, Marketing Director, Comparethemarket.Com

Magazine article Marketing

Profile Builder: Who Google Thinks You Are ... Mark Vile, Marketing Director, Comparethemarket.Com

Article excerpt

- The first link is to an IPA interview with Vile on YouTube.

- The next is a Marketing profile.

- The third result is a thought piece.

- The fourth is a Sun article about the 'Compare the Meerkat' campaign.

Verdict: Vile has enjoyed wide coverage in the trade and national press He has positioned himself as an industry expert with well-placed profile and thought pieces.

Action: His online profile lacks owned content and is a tad outdated. Vile could rectify this via social media; an active Twitter account would enable him to engage with his audience on contemporary issues.

Inspired and written by Propeller PR

Breakfast with Mark Vile, Compare the Market & Cliff ...

www.youtube.com/watch?v=FC47188Dk6E

Jul 13, 2012 - Uploaded by TheIPA

In this IPA Account Management breakfast session, Mark Vile ...

The Marketing Profile: Mark Vile of Comparethe...

www.brandrepublic.com > Home > Intelligence > Analysis

Aug 18, 2009 - Given the popularity of Comparethemarket.com's TV ads, one might expect Mark Vile, the price-comparison site's marketing

Brand characters can bring home the bacon [s61] In...

www.marketingweek.co.uk/brand-characters-can... /3020330.article

Nov 9, 2010 - Comparethemeerkat.com was born,' says Compare the Marketmarketing director Mark Vile. He claims that Compare the ...

We meed the secret star behind the cult Compare ...

www.thesun.co.uk/... / We-meet-the-secret-star-behind-the-cult-Comp. …

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