Magazine article New Zealand Management

In Box: Tongue in Cheek-Y?

Magazine article New Zealand Management

In Box: Tongue in Cheek-Y?

Article excerpt

It warms the cockles to see Northland cruise operator Fullers investing in research to discover that stressed-out Auckland workers would like Friday afternoons off to get a headstart in the northbound traffic.

Fullers Great Sights Bay of Islands and Mango Communications announced the Bay of Islands Freedom Friday campaign last month, "designed to reignite New Zealanders' love affair with the Bay of Islands and increase visitor numbers to the region".

'Research' on workplace productivity patterns was conducted by Perceptive Research and delivered the astonishing results that, quote "not unsurprisingly 83 percent of workers surveyed believed that finishing work early on a Friday would decrease stress levels and increase workplace morale". The only surprise here is that it's 83 percent and not closer to 100.

"Research findings confirm that 70 percent of workers admit to being most easily distracted by non-work activities on a Friday afternoon. Fifty-one percent also owned up to giving priority to their social arrangements over work tasks on a Friday afternoon."

The release continues: "The Bay of Islands Freedom Friday Campaign aims to remind stressed out Aucklanders that the winterless north could be just the anecdote for a busy Auckland working week and it's as easy as jumping into their cars on a Friday afternoon. …

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