Magazine article Marketing

Brand Manager of the Week: John Davies, Brand Manager, Smeg UK

Magazine article Marketing

Brand Manager of the Week: John Davies, Brand Manager, Smeg UK

Article excerpt

- Describe yourself in three words.

Enthusiastic, creative, driven.

- How would you define marketing?

Communicating, promoting and developing the value of a product or service.

- What would you be if you weren't a brand manager?

An entrepreneur. I have always wanted to run my own business.

- What advice would you give someone starting their marketing career today?

Take time to really get to know your business; be patient and passionate about what you do.

- What attracted you to your current job?

The role is so rewarding. I manage the entire marketing mix, above and below the line - plus the brand is so cool.

- What was your finest hour?

My proudest moment so far was the pulling together of a big campaign at Smeg, culminating in a calendar of event-based activation at the Ideal Home Show and Grand Designs, focused on experiential brand awareness This year I'm planning to go one better - watch this space...

- What's your greatest ambition?

Developing the Smeg brand into an even more well-known, iconic appliance manufacturer.

- If you were a brand, what would you be and why?

An Apple iPhone. I love technology, gadgets and having information at my fingertips.

- What is your favourite ever marketing campaign?

I love thinking outside the box. Although there are classic ads from VW, Mercedes and Coca-Cola, my favourite campaign recently was Paddy Power's 'tweets in the sky', ambushing the Ryder Cup.

- Do you have a marketing mentor?

Two spring to mind: an inspirational marketing lecturer at the University of Sunderland, and a former colleague in my last marketing role. Both of them are incredibly passionate about what they do. It's infectious.

- Who is your most admired person in business?

Steve Jobs.

- What is your most indulgent purchase?

Brand new Samsung LED TV - or my iPad, of course. …

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