Magazine article Policy & Practice

Strategies for the Four Drivers

Magazine article Policy & Practice

Strategies for the Four Drivers

Article excerpt

For Communication Campaigns

* Campaign goals include agency leadership sponsoring transformation efforts in their agencies including directly tackling misperceptions that current policy and other barriers are too significant to overcome.

* Identifying and utilizing transformation champions is an important driver of success, along with knowing and proactively managing one's opposition.

* Campaign goals include a culture of accountability for outcomes through holistic engagement and service at all system levels, requiring us to understand the motivations of all our audiences.

* Campaigns focus in part on evolving consumer demand and the general public's perception of government's capabilities and consumers motivations toward achieving desired outcomes.

* Having data, examples, and stories are drivers of an effective communication campaign.

For Real-World Demonstrations

* A realization exists that many, or even most, demonstrations will fall short of desired outcomes. * Demonstrations focus in large part on what types of skills and capacity consumers need to achieve desired outcomes, and what skills and capacity the workforce needs to help them.

* Demonstrations might be facilitated by sponsoring and directly supporting pilots, or they might be "discovered" at the local, grassroots level through scanning and reporting efforts. …

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