Magazine article Editor & Publisher

Can't Keep You Down

Magazine article Editor & Publisher

Can't Keep You Down

Article excerpt

Just like that, another year has gone by and it's time for our annual profile of 10 Newspapers

That Do It Right.

This year we received nearly 150 nominations, from newspapers whose offices are just down the street and from those who are halfway around the globe, and they each have a unique story to tell, making the selection process more difficult than ever.

The Times of India has relentlessly covered the story of a young woman who was gang-raped on a bus in New Delhi, and eventually died of her injuries. Closer to home, a small bilingual (English and Spanish) paper called Rumbo has made a name for itself in Massachusetts' Merrimack Valley through its staunch investigative journalism.

But content is only half the story. Newspapers across the country are experimenting with their business models and making necessary changes to ensure their survival well into the digital age. My inbox was flooded with iPad apps, digital editions, blogs, photo galleries, proprietary videos, and stunning examples of digital journalism. Meanwhile, via snail mail, I also got to see your specialty magazines, marketing materials, and even hardcover books. The modern newspaper has to be so much more than a newspaper, and the entries we reviewed this year were all remarkable examples of that.

Here at E&P, we often get asked how we determine which newspapers make the cut as our 10 that do it right, and the answer isn't really set in stone, just how your business models are no longer set in stone. We start narrowing down the field by looking for measurable markers of success--increased advertising sales, circulation growth, revenue achieved through a new channel, visible impact in the community, or digital products that do more than repurpose old content on a new platform. From there, we look for ideas that are unique and inspiring, strategies that other newspapers could implement in their own operations, and examples of why newspapers are still important. …

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