Magazine article ADWEEK

Jake Johnson: The New Girt Star Tikes Twitter for Instant Feedback, but His Real Obsession Is Watching Guys Pummel Each Other on FX's the Ultimate Fighter

Magazine article ADWEEK

Jake Johnson: The New Girt Star Tikes Twitter for Instant Feedback, but His Real Obsession Is Watching Guys Pummel Each Other on FX's the Ultimate Fighter

Article excerpt

You're pretty active on Twitter. What are your favorite accounts to follow?

For a while, it was Jose Canseco. He's a true maniac. There was a whole period where he would just say, "I complete you," and there was no punctuation. Every time, it made me feel weird. What does that even mean?

Are you a TV junkie or on an airtime-restricted diet?

I'm a TV junkie. I watch everything, from Breaking Bad to Storage Wars. The show I'm currently obsessed with is The Ultimate Fighter on FX.

Do you watch New Girl?

I do, yeah, for two reasons: One, just to see what got in--when people are seeing it for the first time, that's when I'm seeing it--and two, I like to go back and forth on Twitter with fans of the show while they're watching and ask a basic question like "What's jumping out?" to see an immediate response. For example, when Nick and Jess kissed, I got over 20,000 followers from that moment to 24 hours after that. The beauty of watching it live on Twitter is you can see what affects people.

Apart from the big Nick and Jess kiss, what's gotten a lot of fan reaction on Twitter?

There are a lot of people who want Schmidt and Nick to get together. Even if it's not sexually, there's a lot of people who will write to me or Max and say, "You. guys are cute together, do you like to work with him?" And it's like, yeah, he's my friend!

What do you do before you hit the pillow?

I have a backgammon app on my phone, so lately I've been playing that. I feel like the computer cheats because I keep losing. …

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