Magazine article Marketing

Editor's Comment: Welcome - A Change of Approach and a Fresh Start for Marketing

Magazine article Marketing

Editor's Comment: Welcome - A Change of Approach and a Fresh Start for Marketing

Article excerpt

This should feel momentous: the last-ever weekly printed Marketing From now on, we're starting work on a new monthly magazine that will be more informative, more provocative and more beautiful.

Since I've occupied the editor's seat for only a few months - and was brought in with a clear brief to take the magazine monthly, rebuild our website and develop a portfolio of app titles, starting with a monthly tablet magazine - I've been itching to move on to the new Marketing. The passing of the weekly couldn't come soon enough.

Yet my first magazine job was on Marketing, 20 years ago. Back then, it was a hefty A3 size, with a photographic cover and an earnest approach It never matched the glamour of its sister magazine, Campaign, but felt more important, somehow: its weekly voice punctuated the publishing silence like cannonfire.

Over the past two decades, a lot has changed for Marketing and for marketers (thank goodness, otherwise landing back here 20 years after my arrival would have been a thoroughly depressing prospect).

Digital, of course, has been the biggest shift: a whole new way of enlivening and distributing content, and doing so more cheaply - but not always with the same impact and durability enjoyed in a print-only world. …

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